Marketing Communications Specialist
Company: Advanced Technology Services
Location: Peoria
Posted on: May 9, 2024
Job Description:
Founded in 1985, ATS is a company with a presence in the United
States, Mexico and the United Kingdom. We are professionals in
Industrial Maintenance and we make factories run better. Fundada en
1985, ATS es una empresa con presencia en los Estados Unidos,
M--xico y el Reino Unido. Somos profesionales en mantenimiento
industrial y hacemos que las f--bricas funcionen mejor. Summary:
Responsible for driving demand in the marketplace by providing
management and oversight to a broad range of marketing and
communications activities focused but not limited to public
relations, email, awards, and online listings to achieve marketing
ROI and sales pipeline growth. This role is an onsite position
located in our Peoria office. Principal
Duties/Responsibilities:
- Lead public relations planning, calendar, outreach, tracking,
and reporting. Build relationships with digital and print media,
industry influencers, and bloggers to increase ATS brand awareness
and share of voice in the market.
- Vetting and executing media outreach requests
- Develop and publish press releases focusing on company news,
product launches, awards, and recognitions. Publishing on newswire
and reporting
- Lead company awards and recognitions - planning calendar,
applications, and execution
- Own email marketing while partnering with cross-functional
teams, executing copywriting, reporting, validating leadership
requests, competitor research/benchmarking, campaign management,
list management, automation, etc.
- Lead customer survey quotes vetting - share with the team for
content updates
- Oversee online listings of ATS and competitor review sites,
industry buyers guide listings, etc.
- Contribute to weekly Sales bulletin updates
- Invoice processing for owned efforts
- Perform other duties, as needed
- Research and stay current on digital marketing trends, best
practices, and technologies
- Effectively learn the business and develop, communicate, and
promote ATS from a B2B marketing perspective in accordance with
established brand guidelines Knowledge, Skills, Abilities (KSAs), &
Competencies: Essential KSAs:
- Bachelor's degree in Marketing, Communications, Public
Relations, Business, or a related field.
- At least 1-3 years of proven marketing experience preferably in
a B2B corporate organization.
- Proficient with Microsoft Office products, including Outlook,
Word, Excel, and PowerPoint.
- Experience or knowledge in event marketing, email marketing,
social platforms, public relations, APA style copywriting, and
proofreading.
- Demand generation and ROI driven, up on the latest marketing
trends and methodologies.
- Ability to manage and prioritize various projects/emails and
re-prioritize daily as needed to meet all deadlines, excel at
two-way communication/follow-up, and be accountable for meeting the
role responsibilities with proven consistent quality work.
- Ability to travel as needed (up to 10%). Desirable KSAs:
- Working knowledge in Pardot and Salesforce (CRM), Google
Analytics, PR Newswire
- Skillset in copywriting, messaging
- Experience in B2B digital marketing
- Efficient in Microsoft PPT Competencies:
- Professional Copywriting Proficiency
- Detail and Multi-Task oriented
- Brand & Lead Generation Focus
- High Technology Proficiency
- Cross-Functional Team Player
- Business Acumen
- Time & Project Management Physical Demands and Working
Conditions: While performing the duties of this job, the employee
is regularly required to use hands, speak, and hear. The employee
is occasionally required to sit for long periods, reach with arms,
and use close vision. At times, the employee is required to use a
telephone, a keyboard and computer, and other office equipment.
Work is typically performed in a moderately noisy business office.
ATS is committed to providing equal employment opportunity in all
aspects of employment to all applicants and employees, regardless
of age, color, race, religion, sex (including pregnancy, gender
identity, and sexual orientation), national origin, disability,
veteran status, genetic information or other legally protected
status. ATS se compromete a brindar igualdad de oportunidades de
empleo en todos los aspectos del empleo a todos los solicitantes y
empleados, independientemente de su edad, color, raza, religi--n,
sexo (incluido el embarazo, identidad de g--nero y orientaci--n
sexual), origen nacional, discapacidad, estatus de veterano,
informaci--n gen--tica u otro estatus legalmente protegido.
Revisi--n de la pol--tica de privacidad aqu-- here. Privacy policy
review here.
Keywords: Advanced Technology Services, Peoria , Marketing Communications Specialist, Advertising , Peoria, Illinois
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