Business Marketing Manager
Company: Leidos
Location: Peoria
Posted on: January 23, 2023
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Job Description:
DescriptionJob Description:Business Marketing ManagerLeidos is
seeking a Business Marketing Manager to support the award-winning
Ameren Illinois Energy Efficiency Program. Based out of the Ameren
Illinois service territory, the Business Marketing Manager will
work with Ameren Illinois and Leidos leadership to develop
marketing strategies to increase brand awareness and participation
in the Ameren Illinois Energy Efficiency Program.The primary
responsibilities of the Business Marketing Manager will include
coordination and implementation of marketing campaigns to business
Ameren Illinois customers including, but not limited to, print and
digital advertising, website and social media concept creation,
special events and community outreach. This position also oversees
and manages the Business Outreach Team.Under the leadership of the
Director of Marketing Operations and Creative, the Business
Marketing Manager will serve as the Business sector marketing lead
in collaboration with Program Managers and subcontractors to reach
Program goals.Location:This position will be a hybrid of working
from home and working in our Downtown Peoria office. The position
will also require 25% travel throughout the Ameren Illinois
territory.Ameren Illinois and Leidos believe it is very important
to provide employment opportunity to the utility ratepayers that
reside in Illinois. Therefore, there is Strong preference for the
successful candidate to be located in the Ameren Illinois service
territory (roughly the southern two-thirds of Illinois). The Ameren
Illinois service territory includes several large to mid-size
communities such as Galesburg, Quincy, Peoria, Bloomington-Normal,
Champaign-Urbana, Danville, Decatur, Springfield,
Charleston-Mattoon, Effingham, Mt. Vernon, Marion, Carbondale, and
Metro East (Belleville, O'Fallon, Granite City, Edwardsville,
Alton, Collinsville).Responsibilities:Leading and executing
marketing projects from start to finish.Serves and the primary
point of communication between the Ameren Illinois Energy
Efficiency Marketing team and the Business Operations team.Leads
the development and execution of bold, creative and integrated
marketing and outreach strategies.Attending trade shows and
outreach efforts, as needed, to present to groups large and small
about business incentives and offerings within the Ameren Illinois
Energy Efficiency Program.Oversees and executes monthly newsletters
and webinars for Business customer and Program staff.Identify
effectiveness and impact of marketing initiatives with tracking and
analysis and make changes accordingly.Establishes positioning,
identifies target audiences, and develops marketing plans with
specific measurable objectives across different channels and
segments.Participates in strategic planning sessions and leads all
marketing and communication initiatives.Develops annual Business
marketing strategy and plan.Provides regular status reports to
Program Implementer team on marketing campaigns and key metrics
related to the campaign.Gather information on outreach and
marketing initiatives to help generate more customer conversion for
energy efficiency projects and generate more qualified
leads.Communicate and steward customer success stories to help
build sustained participation.Continually stay on top of trends in
the industry.Desired Education, Skills, Qualities and
Experience:Bachelor's degree in marketing, communications, or
business.5+ years of work experience in marketing, communications,
business, or related field.Background in energy efficiency
preferred but not required.Demonstrated capability and success in
development and execution of marketing strategies.Strong
organizational / project management skills.Ability to multitask and
manage several projects at once.Comfortable with public speaking
and presenting.Strong written and oral communication
skills.Energetic, can-do attitude and will to succeed.Adaptability
and flexibility with required changes.Professional demeanor and
dedication to delivering top notch customer service.Strong working
knowledge of Microsoft Word, Excel and PowerPoint.Thrives in a
fast-paced, collaborative environment with a high-volume workload
often requiring short turnaround times.Pay Range:Pay Range
$48,750.00 - $75,000.00 - $101,250.00The Leidos pay range for this
job level is a general guideline only and not a guarantee of
compensation or salary. Additional factors considered in extending
an offer include (but are not limited to) responsibilities of the
job, education, experience, knowledge, skills, and abilities, as
well as internal equity, alignment with market data, applicable
bargaining agreement (if any), or other law.
Keywords: Leidos, Peoria , Business Marketing Manager, Advertising , Peoria, Illinois
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