Social Media Manager
Company: Bradley University
Location: Peoria
Posted on: January 26, 2023
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Job Description:
Bradley University invites applications for the position of
Social Media Manager within the Office of Marketing and
Communications. This position reports to the Executive Director of
Content Strategy.The Social Media Manager is responsible for
university-wide coordination of the institution's presence on
social media platforms. Candidates must be creative, efficient,
analytical, good communicators, possess excellent writing skills,
have the ability to work well on a team and independently, able to
supervise student workers, and effectively multitask as they
simultaneously manage multiple projects. A strong sense of
institutional branding is also necessary to communicate a
consistent message in all social media activity.Responsibilities
include:---Maintain and enhance the university's main social media
accounts including Facebook, Twitter, Instagram and
YouTube---Collaborate with other members of the content team to
create and execute a strategy for the university's main and
departmental accounts---Monitor mentions of Bradley and associated
terms on social media and respond as appropriate---Consult with
internal business partners and their campus clients on
department-specific campaigns that include organic social media
posts and paid digital advertising---Track, analyze and report on
metrics from social media engagement and digital advertising
campaigns---Organize and lead group of social media practitioners
throughout the institution to enhance Bradley's overall social
media presence and enforce the university's social media
guidelines---Monitor social media activity trends for peer and
aspirant institutionsAnalyze current trends and emerging technology
in social media and make appropriate recommendations on how to
integrate into the university's social media effortsWork with the
OMC digital team and OMC leadership to develop a Social Media
Policy for Bradley UniversitySupervise 1-3 social media
specialists---Other duties as assignedA bachelor's degree in
marketing or related field, or four years of related professional
experience is required. Proficiency with MS Office applications and
Adobe Create Cloud applications is also required. Experience with
Hootsuite Enterprise, Facebook advertising and Google AdWords is
preferred.There are commitments before 8:00 a.m. and after 5:00
p.m. and on weekends both on and off campus. Some occasional travel
may be required. Must possess and maintain a valid driver's
license. Must be able to lift up to 50 lbs. Salary is commensurate
with experience.To ensure full consideration, upload a cover letter
addressing the qualifications of the position, resume, and complete
contact information for three professional references with your ADP
application at the time you apply.Review of applications will begin
immediately and continue until the position is filled.Employment
with Bradley University is contingent upon the satisfactory
completion of a criminal background check. VISA sponsorship is NOT
available for this position.Bradley University is a top-ranked,
private university in Peoria, Illinois, offering nearly 6,000
undergraduate and graduate students the opportunities, choices and
resources of a larger university and the personal attention and
exceptional learning experience of a smaller university. Bradley
offers a comprehensive array of undergraduate and graduate academic
programs in business, communications, education, engineering, fine
arts, health sciences, liberal arts and sciences, and technology.
The University is located on an 85-acre campus in the largest
metropolitan area in central Illinois. For additional information
about the University, visit www.bradley.edu.Bradley University is
an Equal Opportunity/Affirmative Action Employer. The
administration, faculty and staff are committed to attracting
qualified candidates from underrepresented groups.COVID
ExpectationsALL students, faculty, and staff MUST have received
their second dose of a two dose COVID-19 vaccine series or a single
dose COVID-19 vaccine. The ONLY exceptions to this will be: Those
who receive a medical or religious exemption for vaccination.
However, please note, individual programs may require you to be
vaccinated to meet their requirements.We recognize the challenges
and need for clarity in this ever-changing environment. Please
visit the Bradley Unite website for full policy details.
Keywords: Bradley University, Peoria , Social Media Manager, Executive , Peoria, Illinois
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