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Social Media Manager

Company: Bradley University
Location: Peoria
Posted on: January 26, 2023

Job Description:

Bradley University invites applications for the position of Social Media Manager within the Office of Marketing and Communications. This position reports to the Executive Director of Content Strategy.The Social Media Manager is responsible for university-wide coordination of the institution's presence on social media platforms. Candidates must be creative, efficient, analytical, good communicators, possess excellent writing skills, have the ability to work well on a team and independently, able to supervise student workers, and effectively multitask as they simultaneously manage multiple projects. A strong sense of institutional branding is also necessary to communicate a consistent message in all social media activity.Responsibilities include:---Maintain and enhance the university's main social media accounts including Facebook, Twitter, Instagram and YouTube---Collaborate with other members of the content team to create and execute a strategy for the university's main and departmental accounts---Monitor mentions of Bradley and associated terms on social media and respond as appropriate---Consult with internal business partners and their campus clients on department-specific campaigns that include organic social media posts and paid digital advertising---Track, analyze and report on metrics from social media engagement and digital advertising campaigns---Organize and lead group of social media practitioners throughout the institution to enhance Bradley's overall social media presence and enforce the university's social media guidelines---Monitor social media activity trends for peer and aspirant institutionsAnalyze current trends and emerging technology in social media and make appropriate recommendations on how to integrate into the university's social media effortsWork with the OMC digital team and OMC leadership to develop a Social Media Policy for Bradley UniversitySupervise 1-3 social media specialists---Other duties as assignedA bachelor's degree in marketing or related field, or four years of related professional experience is required. Proficiency with MS Office applications and Adobe Create Cloud applications is also required. Experience with Hootsuite Enterprise, Facebook advertising and Google AdWords is preferred.There are commitments before 8:00 a.m. and after 5:00 p.m. and on weekends both on and off campus. Some occasional travel may be required. Must possess and maintain a valid driver's license. Must be able to lift up to 50 lbs. Salary is commensurate with experience.To ensure full consideration, upload a cover letter addressing the qualifications of the position, resume, and complete contact information for three professional references with your ADP application at the time you apply.Review of applications will begin immediately and continue until the position is filled.Employment with Bradley University is contingent upon the satisfactory completion of a criminal background check. VISA sponsorship is NOT available for this position.Bradley University is a top-ranked, private university in Peoria, Illinois, offering nearly 6,000 undergraduate and graduate students the opportunities, choices and resources of a larger university and the personal attention and exceptional learning experience of a smaller university. Bradley offers a comprehensive array of undergraduate and graduate academic programs in business, communications, education, engineering, fine arts, health sciences, liberal arts and sciences, and technology. The University is located on an 85-acre campus in the largest metropolitan area in central Illinois. For additional information about the University, visit University is an Equal Opportunity/Affirmative Action Employer. The administration, faculty and staff are committed to attracting qualified candidates from underrepresented groups.COVID ExpectationsALL students, faculty, and staff MUST have received their second dose of a two dose COVID-19 vaccine series or a single dose COVID-19 vaccine. The ONLY exceptions to this will be: Those who receive a medical or religious exemption for vaccination. However, please note, individual programs may require you to be vaccinated to meet their requirements.We recognize the challenges and need for clarity in this ever-changing environment. Please visit the Bradley Unite website for full policy details.

Keywords: Bradley University, Peoria , Social Media Manager, Executive , Peoria, Illinois

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