Demand Generation Representative
Company: Advanced Technology Services
Location: Peoria
Posted on: April 17, 2024
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Job Description:
Founded in 1985, ATS is a company with a presence in the United
States, Mexico and the United Kingdom. We are professionals in
Industrial Maintenance and we make factories run better.
Do you have the right skills and experience for this role Read on
to find out, and make your application.
Fundada en 1985, ATS es una empresa con presencia en los Estados
Unidos, M--xico y el Reino Unido. Somos profesionales en
mantenimiento industrial y hacemos que las f--bricas funcionen
mejor.
Principal Duties/Responsibilities:
- Generate a robust pipeline of MQLs (marketing qualified leads)
through the utilization of strategic marketing and lead generation
initiatives and tools.
- Collaborate with marketing and the sales team to optimize the
conversion of MQLs to sales pipeline growth through the creation of
compelling marketing strategies based on consumer buying behaviors
and market trends.
- Research and monitor current industry trends, strategies, and
technology to provide insight on ways to improve the
lead-generation conversion rate.
- Identify appropriate Key Performance Indicators (KPIs) and
provide weekly reports on KPIs of demand generation efforts and
ROI; analyze data to provide and execute recommendations for
improvement.
- Identify and assess data sources to maintain high standards of
list integrity and strategic targeting to ensure quality leads.
- Track leads, contacts, accounts and forecasting utilizing a CRM
system and marketing / sales software.
- Attract, engage and convert online website visitors with relevant
content and user-friendly functionality.
- Use industry trends and predefined triggers to identify and
target key market accounts.
- Drive account research and navigate internal structures using
referrals and professional networks to generate interest.
- Manage the integration of marketing technologies that drive ROI
to the department.
Knowledge, Skills, Abilities (KSAs), & Competencies:
Essential KSAs:
- Bachelor's degree or an equivalent level of education and
experience in a related field
- Strong ability and awareness to grasp complex, sophisticated
solution service sales processes and position effectively to
prospects
- Ability and desire to conduct inbound and outbound telephone
activities on an everyday basis
- Proficient with Microsoft Office (Word, Excel, PowerPoint)
Desirable KSAs:
- Two years of experience in direct sales/inside sales/lead
generation/marketing
- Ability to work with others in a team environment
- Excellent verbal/written communication skills
Competencies:
- Interpersonal Skills
- Task Management
- Strategic Skills
- Communication Skills
Physical Demands and Working Conditions:
While performing the duties of this job, the employee is regularly
required to stand; walk; use hands/fingers to handle, or feel;
reach with hands and arms; climb, ascend/descend or balance to
heights that may require a ladder or lift; stoop, kneel, crouch, or
crawl in confined spaces; and talk or hear. The employee is
occasionally required to sit. The employee must occasionally lift
and/or move more than 50 pounds. The employee is regularly required
to use close vision and color vision. The employee is occasionally
exposed to outside weather conditions and risk of electrical shock.
Work is typically performed in a factory environment and is usually
very loud. In the factory environment, the employee may be exposed
to hazardous materials and/or greasy or slippery factory
floors.
ATS is committed to providing equal employment opportunity in all
aspects of employment to all applicants and employees, regardless
of age, color, race, religion, sex (including pregnancy, gender
identity, and sexual orientation), national origin, disability,
veteran status, genetic information or other legally protected
status.
ATS se compromete a brindar igualdad de oportunidades de empleo en
todos los aspectos del empleo a todos los solicitantes y empleados,
independientemente de su edad, color, raza, religi--n, sexo
(incluido el embarazo, identidad de g--nero y orientaci--n sexual),
origen nacional, discapacidad, estatus de veterano, informaci--n
gen--tica u otro estatus legalmente protegido. Revisi--n de la
pol--tica de privacidad aqu--
here.
Privacy policy review
here.
Keywords: Advanced Technology Services, Peoria , Demand Generation Representative, Other , Peoria, Illinois
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