Demand Generation Representative
Company: Advanced Technology Services
Location: Peoria
Posted on: April 18, 2024
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Job Description:
Founded in 1985, ATS is a company with a presence in the United
States, Mexico and the United Kingdom. We are professionals in
Industrial Maintenance and we make factories run better.
Fundada en 1985, ATS es una empresa con presencia en los Estados
Unidos, M--xico y el Reino Unido. Somos profesionales en
mantenimiento industrial y hacemos que las f--bricas funcionen
mejor. Principal Duties/Responsibilities: - Generate a robust
pipeline of MQLs (marketing qualified leads) through the
utilization of strategic marketing and lead generation initiatives
and tools. - Collaborate with marketing and the sales team to
optimize the conversion of MQLs to sales pipeline growth through
the creation of compelling marketing strategies based on consumer
buying behaviors and market trends. - Research and monitor current
industry trends, strategies, and technology to provide insight on
ways to improve the lead-generation conversion rate. - Identify
appropriate Key Performance Indicators (KPIs) and provide weekly
reports on KPIs of demand generation efforts and ROI; analyze data
to provide and execute recommendations for improvement. - Identify
and assess data sources to maintain high standards of list
integrity and strategic targeting to ensure quality leads. - Track
leads, contacts, accounts and forecasting utilizing a CRM system
and marketing / sales software. - Attract, engage and convert
online website visitors with relevant content and user-friendly
functionality. - Use industry trends and predefined triggers to
identify and target key market accounts. - Drive account research
and navigate internal structures using referrals and professional
networks to generate interest. - Manage the integration of
marketing technologies that drive ROI to the department. Knowledge,
Skills, Abilities (KSAs), & Competencies: Essential KSAs: -
Bachelor's degree or an equivalent level of education and
experience in a related field - Strong ability and awareness to
grasp complex, sophisticated solution service sales processes and
position effectively to prospects - Ability and desire to conduct
inbound and outbound telephone activities on an everyday basis -
Proficient with Microsoft Office (Word, Excel, PowerPoint)
Desirable KSAs: - Two years of experience in direct sales/inside
sales/lead generation/marketing - Ability to work with others in a
team environment - Excellent verbal/written communication skills
Competencies: - Interpersonal Skills - Task Management - Strategic
Skills - Communication Skills Physical Demands and Working
Conditions: While performing the duties of this job, the employee
is regularly required to stand; walk; use hands/fingers to handle,
or feel; reach with hands and arms; climb, ascend/descend or
balance to heights that may require a ladder or lift; stoop, kneel,
crouch, or crawl in confined spaces; and talk or hear. The employee
is occasionally required to sit. The employee must occasionally
lift and/or move more than 50 pounds. The employee is regularly
required to use close vision and color vision. The employee is
occasionally exposed to outside weather conditions and risk of
electrical shock. Work is typically performed in a factory
environment and is usually very loud. In the factory environment,
the employee may be exposed to hazardous materials and/or greasy or
slippery factory floors. ATS is committed to providing equal
employment opportunity in all aspects of employment to all
applicants and employees, regardless of age, color, race, religion,
sex (including pregnancy, gender identity, and sexual orientation),
national origin, disability, veteran status, genetic information or
other legally protected status.
ATS se compromete a brindar igualdad de oportunidades de empleo en
todos los aspectos del empleo a todos los solicitantes y empleados,
independientemente de su edad, color, raza, religi--n, sexo
(incluido el embarazo, identidad de g--nero y orientaci--n sexual),
origen nacional, discapacidad, estatus de veterano, informaci--n
gen--tica u otro estatus legalmente protegido. Revisi--n de la
pol--tica de privacidad aqu-- here.
Privacy policy review here.
Keywords: Advanced Technology Services, Peoria , Demand Generation Representative, Other , Peoria, Illinois
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